Value proposition for your school
Business, enterprise, entrepreneurship, political economy
Value proposition is a basic term used in business modelling and it is a vital part of any entrepreneurship-related course. The facilitator first explains in simple words what is unique value proposition. Relevant websites of schools are provided in our long description of this activity.
A video is first shown for the value proposition of a specific school. Also another video is shown on what Value Proposition Canvas is. All these videos are provided in the long description of the activity.
The participants should start with an examination through internet search of the value proposition of existing schools at international, European and national level. The students can collect and analyse comparative school data when defining their unique value proposition of their school. Then the students will work in teams of 3-4 people on the development of their own school's value proposition and finally they will present their findings in the class.
When the participants identify these core concepts they will be able to better understand the message that the school's website should carry. This message should alleviate applicant pains. The participants should use a combination of text and multimedia to create a meaningful story and message that conveys the value of their school. Each team should prepare a presentation or a posterboard to present their main findings on the value proposition of their school, devoting 5' per team. Reflection should follow after the presentations.
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